With so many voices on social media, from angsty teenagers to big brand marketers, it’s easy to get drowned out in all the noise. So how do you add your own unique thumbprint that attracts the right people to your profile?

It all starts with being truly thoughtful about the content you post, and how you choose to share it. Remember, it’s not just about getting your business noticed in a newsfeed once—it’s about getting people to want to come to your page to experience the real connection and value YOU offer. And they’ll do this when they resonate with your style and your mission, and truly trust in your expertise and insights.

Below are four habits you should put into practice to get noticed by your ideal market and build trust, rapport, and long-term client relationships (and that means more revenues too!).