Many business leaders I speak to greet the opportunity to create and manage another social media identity with the same anticipation as a root canal. They question the necessity of it and the time required.

I’ve been watching with great interest the growth of Google+. At 90 million users (Jan 2012) they are still a far cry from Facebook’s 800 million users.  Arguably with Facebook’s IPO announcement recently, that company has been garnering all the press. However, the power behind Google’s online clout and ownership of search can’t be denied. That and their ownership of Android with a major stake in the mobile market, along with the Google wallet mobile payment system recently launched in the US makes them in my mind, a bigger player. Oh yes, and they own that little station called Youtube. There is a major mud-slinging match being waged between these two titans that have the ability to aggregate human behavior on the web. They want to use that data to offer a predictive user experience, and of course sell micro targeted advertising content.