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Written by Ali Brown
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A few weeks ago, a woman named Anna freaked out on my Facebook page that I had referenced a certain well-known person as a brand.
She wrote, “… People are NOT brands, and people are not products… dehumanizing a person to a brand or a product is something that offends me… ”
I nicely pointed out that of course I’m not saying that person is not a human being! I was referring to the business perception and packaging of that person. But it still got Anna’s goat. She would not stop being offended by it. In fact, I bet you she is still steamed up about it. Pretty amazing.
(By the way, when I see someone get so offended or worked up about something like this, I know it’s likely the missing piece to their next level of success. But that’s another article for another day.)
I don’t want to get into a conversation about branding here, but instead look at the bigger picture that is happening for Anna, and many of us who are business owners.
We are taking business way too personally.
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Written by Linda Dessau
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An online article has a beginning (introduction), middle (main point and sub-points) and end (conclusion), and I suggest an average length of 500 words. In fact, some article directories such as Biznik require a minimum of 500 words.
Just keep in mind that when people are reading online, it takes more effort to scroll through and absorb longer pieces. For content marketing purposes, you're better off dividing longer articles up into parts – the bonus is that you multiply your output!
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Written by Ali Brown
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 Are you a pro at setting goals, but not quite the master at achieving them yet? You're not alone. And fortunately, you're not a lost cause either. Breaking your goals down into a few key elements could be the difference between all talk and all action in 2012.
One way to remember these key elements is to think of your goals as SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. Let's take a look at what each of these elements mean, and how you can apply them to better set and reach your goals…
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