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Written by Ali Brown
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Running a business in the new economy means that most of us spend a big chunk of our workdays behind a computer screen. And as many can attest, the longer we work from home, the fuzzier the idea of looking presentable gets. Our definition of making a good impression means we spell check our emails, rather than practice the perfect handshake. But, what happens when we land a big client meeting, or that long-awaited media interview? Below, a few tips on how to shift seamlessly between work-from-home solo-preneur to real-world, successful business owner. And don’t worry, you don’t have to compromise your authentic self to do it!
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Written by Linda Dessau
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This post originally appeared on the Wellness Blogs site and is reprinted with permission
 Your success in the wellness industry will always come down to the care you provide, but how do you attract clients in the first place?
Choosing a wellness practitioner is a multi-step process for most people. First, they need the awareness that they have a problem. Then, they need the willingness to invest the time, money and attention to address that problem.
Once people are looking around for solutions, how do you make yourself easy to find? More importantly, how do you attract the right clients by showing them that you’d be a good match for their needs?
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Written by Ali Brown
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A few weeks ago, a woman named Anna freaked out on my Facebook page that I had referenced a certain well-known person as a brand.
She wrote, “… People are NOT brands, and people are not products… dehumanizing a person to a brand or a product is something that offends me… ”
I nicely pointed out that of course I’m not saying that person is not a human being! I was referring to the business perception and packaging of that person. But it still got Anna’s goat. She would not stop being offended by it. In fact, I bet you she is still steamed up about it. Pretty amazing.
(By the way, when I see someone get so offended or worked up about something like this, I know it’s likely the missing piece to their next level of success. But that’s another article for another day.)
I don’t want to get into a conversation about branding here, but instead look at the bigger picture that is happening for Anna, and many of us who are business owners.
We are taking business way too personally.
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