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Written by Linda Dessau
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An online article has a beginning (introduction), middle (main point and sub-points) and end (conclusion), and I suggest an average length of 500 words. In fact, some article directories such as Biznik require a minimum of 500 words.
Just keep in mind that when people are reading online, it takes more effort to scroll through and absorb longer pieces. For content marketing purposes, you're better off dividing longer articles up into parts – the bonus is that you multiply your output!
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Written by Ali Brown
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Are you a pro at setting goals, but not quite the master at achieving them yet? You're not alone. And fortunately, you're not a lost cause either. Breaking your goals down into a few key elements could be the difference between all talk and all action in 2012.
One way to remember these key elements is to think of your goals as SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. Let's take a look at what each of these elements mean, and how you can apply them to better set and reach your goals…
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Written by Linda Dessau
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You're stepping out of your chair to address a group, whether that's a work team, colleagues at a business event or an audience of paid attendees. As you clear your throat, swallow and shuffle your papers, the blood pumps in your ears, your heart is racing, and your throat is so dry you can't possibly speak your lines. Every muscle is tense and you want to run.
It's called the "fight or flight" response. It's also called stage fright. Stage fright comes in many different forms. For some, it's a nervous energy that disappears as soon as they begin speaking, or a familiar sensation that's always under the surface but feels manageable most of the time. For others, it's so debilitating that they turn down opportunities to speak or even change jobs so they won't have to.
Dr. Louise Montello of Performance Wellness has worked with musicians for many years, and has developed a rich set of tools that we can all use in moments of stress and anxiety.
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